Every Meal at Mall of America
Project Description
During the 2023 holiday season, Full Swing Productions teamed up with Every Meal and Mall of America to present this activation to Give the Gift of Food. Every Meal fights child hunger by focusing on filling the food gaps children face on weekends, extended breaks, and summer when they’re not able to access school meal programs.
Full Swing Productions provided three different elements for this activation. The largest element being a 11.5’ x 8’ LED video wall which displayed Every Meal promotional videos, QR codes for digital donations, and other facts about Every Meal’s mission. This large format screen was eye-catching for mall goers and created a digital engagement area for donation asks and brand education.
The second element provided was a customized memory match game played on a 23” touch screen gaming station. Using Every Meal facts and content elements provided by Every Meal including the custom emojis, Full Swing Productions created a multi-level match game with a scoring element. This game was used to increase engagement with the activation area.
The last element provided was a custom-branded photo booth on select Saturdays when volunteers were present for more community engagement. This activation provided the Every Meal team with another point of engagement to educate people on their mission and their donation goal for the holiday season.
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